Surfboards and big waves aren’t the first things you think off when New York City comes to mind, but Waimea is out to change that. Named after a famous Hawaiian surf spot, Waimea introduces a series of print-focused products. You won’t find any wet suits or slippers with beer bottle openers. Instead, the brand is taking a contemporary streetwear approach with designer Ross Fredman bringing his extensive print-centered design background to a collection of tops and bottoms. Camo sweaters, paisley-sleeved raglan tees, tie dye tees, floral designs, sublimated boardshorts, and trippy prints make up most of Waimea’s collection.
